Nestle ( Maggie producer )has admitted to spending Rs 445 crore on 'advertising and sales promotion' last year and only Rs 19 crores on 'quality controle testing', that is, about 5 per cent of the former. Besides the Bollywood's brand ambassadors, should not the Media houses (print media and TV channels ) be held culpable for giving no-holds-barred publicity on pecuniary consideration without verifying the food safety of commercial products? Mind you, there were no disclaimers in such ads, that were telecast 24x7.
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