August 1508

Maggie scam

Nestle ( Maggie producer )has admitted to spending Rs 445 crore on 'advertising and sales promotion' last year and  only Rs 19 crores on 'quality controle testing', that is, about 5 per cent of the former. Besides the Bollywood's brand ambassadors, should not the Media houses (print media and TV channels ) be held culpable for giving no-holds-barred publicity on pecuniary consideration without verifying the food safety of commercial products? Mind you, there were no disclaimers in such ads, that were telecast 24x7.

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Comments (18) -

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About A.K.Saxena

A K SAXENA, an Indian national, is a retired civil servant from Government of India He is also a freelance journalist with several published investigative articles and columns in various fields to his credit. His writings are a reflection of his interest in writing on divergent themes and making the topics relevant to a wider audience. A post graduate in Chemistry from University of Delhi,he could not sustain his interest in pursuing research and instead chose to enter the government service through the IAS etc exam held by the UPSC. “KALASAVYA” that brought out several publications besides organizing cultural shows.


You can contact me at

aksaxena1947@gmail.com

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