Sachin Tendulkar is a national icon who was conferred Bharat Ratna in November 2013.
Before that he had received several honours such as: Arjuna Award( 1994); Rajiv Gandhi Khel Ratna award (1997); Padma Shri (1999); Padma Vibhushan (2008). He was the first sportsperson without aviation background to be conferred the honorary rank of Group Captain in 2011. Tendulkar was nominated as Member, Rajya Sabha in 2013.
Against this backdrop, Sachin Tendulkar posed for BMW 18 Hybrid car at the Auto Expo 2014 held in Feb 2014. He has been regularly endorsing commercial products even after conferment of Bharat Ratna and getting paid for it. This is simply disgusting.
Will the Govt of India (MHA) prescribe appropriate guidelines proscribing misuse of the highest civilian award of India.
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